Simple Analytics is an EU-based website analytics tool that gives you the insights you need in a simple dashboard. No cookies, no tracking, just clean and simple stats. Built for developers, marketers, and businesses who care about privacy and performance.

• • Privacy protection is our business model. We comply by design with all privacy policies. Including GDPR, PECR, CCPA, and more.
  • Simple UI. We give you the insights you need in an easy-to-use dashboard.
  • Chat with AI and your analytics instead of digging through reports.
  • We never, ever, ever store any personal data about your visitors. No cookie banners.
  • Our Goals-tracker and Events Explorer let you keep track of your most important events and conversion funnels.
  • Our lightweight script increases your website speed.

Privacy Protection is Our Business Model
Big tech companies have been collecting personal data for years to make a profit. Users get a "free" product, and big tech companies get paid by advertisers that want to buy your attention.

• • While you use the "free" product, the tech companies gather creepily huge amounts of data to create a specific profile of your demographics, ethnicity, political preferences, interests, desires, likes, and dislikes.
  • Big tech companies will sell that to the highest bidders as their business model, without openly telling you.
  • We give you the fastest, easiest, and most ethical insights about your website performance while upholding the highest privacy standards.

Get Insights With Our AI Without Clicking Through Reports
Dive into your website analytics effortlessly with our AI-driven technology. Say goodbye to the tedious task of navigating through multiple reports and charts. Our intuitive AI system simplifies your data analysis, offering you insightful, easy-to-understand reports with just a few clicks—or even none at all.

Imagine having a conversation with your analytics. Ask a question, and our AI responds with precise, tailored insights. Need a quick update on your latest traffic trends or a comparison of this week's user engagement with the last? Just ask.

Your Data is Encrypted
We don't store any personal information and collect minimal amounts of data to protect your visitor's privacy, but that does not make your analytics data less important. That's why your data is always encrypted on our servers. Encrypted in transit and encrypted at rest.

The drives storing your data contain nothing but encrypted lines of code. If anybody did manage to steal those drives, they'd be useless. The encryption key is stored outside the servers in a virtual vault that is protected by two-factor authentication.

We Never, Ever, Ever Store Any Personal Data About Your Visitors
Some privacy-focused analytics tools use personally identifiable data and delete it after a day. Simple Analytics never compromises privacy. That's why we only use unique visitors without tracking IP addresses.

We do this based on the browser's referrer, so no PII is stored. When you use Simple Analytics, it is therefore 100% guaranteed no personally identifiable information of your visitors is stored. Because of this, zero consent is needed. Adiós, annoying banners!

We Are an EU-Based Company With EU-Based Servers
We do everything in our power to keep your data safe. We collect the bare minimum amount of data required to give you a full picture of your website's visitors, and besides the three points listed above, we even go a few steps further.

• • Compared to other continents, the EU has been concerned with its citizens' privacy for a long time and provides diligent privacy regulations.
  • Our servers are located in the Netherlands, and our hosting provider is Dutch because this provides a secure physical location, great global network connectivity, and high legal standards for data processing (no cloud provider that needs to report to a foreign government).
  • We choose to locate our business in the Netherlands because a privacy-conscious environment helps us uphold our high standards for ethics and privacy.

You Own Your Data
We care about your data. We care for your data. Yet, you own your data. We will never sell it. You are in control of your data, and you can download or delete it at any time.