Website analytics have gotten too complicated. Independent Analytics gives you simple, common-sense stats you can use to grow your website.

As a WordPress plugin, Independent Analytics offers greater data privacy than external apps because all of your data is created and stored entirely on your server. It's also easier to use because it outputs the tracking for you and can integrate automatically with other plugins to track form submissions and eCommerce orders.

Every Tool You Need to Analyze & Grow Your Website

• • Campaign Tracking: Create links with the Campaign Builder, use them to promote your site, then review their performance in the Campaigns report.
  • Real-time Analytics: See how many people are on your website right now, what pages they're viewing, and which sites they came from.
  • Click Tracking: Track clicks on any link on your website using a simple, code-free system.
  • eCommerce Analytics: Discover which referrers are sending you the most customers and which landing pages convert the best.
  • Form Tracking: Find out which campaigns and referrers convert leads and where they come from.
  • Overview Report: Create the perfect analytics dashboard for your website with all your data in one place.
  • Solo Reports: View dedicated reports for individual pages, referrers, locations, devices, campaigns, and links.
  • Email Reports: Scheduled daily, weekly, or monthly email reports for yourself and your clients.
  • Pages Report: Find your site's most popular pages and sort them by any metric.
  • Referrers Report: Find out which sites are sending you the most traffic and compare engagement metrics between them.
  • Geographic Report: Discover which countries and cities your visitors are accessing your site from.
  • Devices Report: See which devices your visitors are using and compare between mobile vs. desktop traffic.
  • CSV Exports: Customize the data you're viewing, then instantly download it to CSV for further analysis.
  • PDF Downloads: Download any report as a PDF in just two clicks.
  • Saved Reports: Save new reports with your changes and build an entire suite of custom reports.
  • Share Analytics Access: Give analytics access to non-admins on your site in just a few clicks. You can also give authors access to stats for only their posts.
  • View Counts in the Posts Menu: See how many views your recent posts have in the Posts menu (and custom post type menus too).
  • Dashboard Widget: Get an overview of your stats every time you log in to your website.
  • Admin Toolbar Stats: Check the admin toolbar to see how many recent views any post or page has gotten.
  • Public View Counter: Show off the popularity of your site to readers and advertisers with the public view counter
  • Ignore User Roles: Ignore traffic from admins and editors while counting views from your logged-in subscribers.
  • IP Address Blocking: Easily block your IP address and those of other team members.
  • Automatically Delete Old Data: Automatically delete old analytics data to limit the total amount of data stored in your database.
  • White-Label the Dashboard: White-label the analytics for non-admins, so clients/authors can log in and view the analytics without any branding or external links.
  • Filtering: Use the powerful filtering system to dig deeper into your data. Analyze your content, traffic sources, and more.
  • Customizable Table Columns: Every report includes tons of metrics and properties you can enable, like visitors growth, post categories, and more
  • Sorting: Sort the data table by any column to quickly find pages with the highest bounce rate or your fastest-growing traffic sources.
  • Quick Stats: Get a look at your site's most important metrics and how they've changed over time.
  • Custom Date Ranges: Choose pre-selected date ranges or manually select any date range to review your data.
  • Average Session Duration: Find out how long visitors spend on your site with the session duration metric and which referrers send the most engaged traffic.
  • Bounce Rate: With the Bounce Rate metric, you can find out how many people only visit one page on your site before leaving.
  • Views Per Session: The Views Per Session metric tells you how many pages visitors look at each time they visit your site.
  • Visitors & Views Growth: Find your fastest growing (or slowing) pages, referrers, and geolocations.
  • Author Stats: Sort and filter your pages by author to see whose content performs the best.
  • Landing Page Stats: Use the Entrances column to find the top landing pages on your site.
  • Top Exit Pages: Find your pages with the most exits and highest exit rates to find where visitors are leaving.
  • 404 Error Detection: 404 error pages are recognized, allowing you to find and address them as they occur.
  • On-site Search Terms: Find the search terms people are using in your site's search bar.
  • Publication Dates: Use the Publish Date column to analyze older content or posts from a specific time period.
  • Post Categories: Filter your data by post category to review the performance of each category on your site.
  • Post Comments: Find the posts with the most comments in the current date range, rather than all-time.
  • Traffic Shares: Get a quick look at the traffic share of every post, referrer, and country.
  • Dark Mode: Switch up the aesthetic with the beautiful dark mode variant.
  • Developer API: Use the simple developer API to retrieve and output stats in other places on your site.
  • RTL Support: Full compatibility with right-to-left languages like Arabic and Hebrew.
  • Mobile-Friendly: Independent Analytics looks just as great on mobile devices as on desktop computers.