You build automations from triggers and actions. A trigger is the event that starts the workflow, such as a purchase, form submission, course completion, group join, or video view. When the required triggers are met, AutomatorWP runs the actions you choose: send an email, enroll a user, add a tag, grant a membership, award a rank, update content, or pass data to another platform.
The point is consolidation. You can chain multiple plugins in a single workflow, run one-to-one connections, or combine several conditions before anything happens. That lets you automate sales, marketing, memberships, learning, community activity, and admin work without custom code.
The editor is built to stay simple. Add as many triggers and actions as you need, filter them with conditions, require events to happen a set number of times, force a sequence, and cap how often an automation can complete. Dynamic tags carry user, post, and meta details from the trigger into each action so the output stays personal and accurate.
Automations can target logged-in users or anonymous visitors. You can also run scheduled or recurring jobs across all users, a filtered group of users, or site content. That covers cleanup tasks, reminder sequences, and bulk updates without doing the work by hand.
Webhooks and external integrations keep WordPress connected to the rest of your stack. Send or receive data from other sites and services, including automation platforms, CRMs, email tools, spreadsheets, calendars, and AI agents. Anything with webhook or REST support can become part of the same workflow.
A free, open-source core includes a large library of triggers, actions, and filters across WordPress plugins and platforms. Premium add-ons extend that foundation with extras such as delayed actions, calculations, buttons and links that launch automations, and more advanced connections. Developers can also hook in custom logic when a workflow needs something unique.
Socials