If you want to automate work on a WordPress site without moving into another platform, Krom Automation is built around that idea. It gives you a visual way to connect triggers and actions for posts, forms, orders, signups, and more.
We took a quick look at the plugin, its website, its settings, and one basic workflow inside WordPress. This wasn’t a tutorial or a full product review, but the test showed how the core workflow builder works.
Key Takeaways
- Krom Automation is a WordPress plugin that connects triggers and actions through visual workflows inside WordPress.
- The plugin supports automations for posts, forms, orders, signups, and other site events.
- In a basic test, a post status change triggered an approved comment on the selected post.
- Krom Automation includes workflow logs, reports, conditions, delays, loops, variables, AI connections, and integrations with tools such as WooCommerce and Fluent Forms.
Krom Automation—Quick Look Video
A Quick Look at Krom Automation
Krom Automation is a WordPress plugin from wpRigel. The product describes itself as a way to automate WordPress without leaving the platform, using visual workflows that respond to events such as signups, orders, forms, and published posts.
The core idea is familiar if you’ve used automation tools: when something happens, you can tell the site to do something else. You can build a workflow with one action or continue adding steps based on what happens next.
For the current product details, wpRigel has a Krom Automation product page, along with Krom Automation documentation.
A Note About This Quick Look
This review was a complimentary quick look at the plugin. It wasn’t sponsored, wpRigel didn’t ask us to create it, and we weren’t paid to cover Krom Automation.
wpRigel is an InfluenceWP partner, so we wanted to introduce the product to the WordPress community. We also wanted to look through the plugin ourselves, because automation plugins are always interesting to poke around in.
Features Shown on the Krom Automation Website
The website shows a visual workflow builder inside WordPress. You choose a trigger, add actions, and build out what should happen when the trigger runs.
A post-related automation was the example we tested later in the plugin. When a post status changed, Krom Automation added a comment to a selected post.
AI Connections and Workflow Generation
Krom Automation includes connections for OpenAI, Gemini, and Grok through API keys. The uses mentioned on the site include copy generation, moderation, auto-tagging, and workflow generation.
The workflow creation screen also includes an option to create a workflow with AI. We saw the option but didn’t test it during this quick look because it requires an AI provider connection.
The plugin is also listed in the WordPress plugin directory, where it is described as a visual workflow automation plugin for connecting events on a site to the next action.
Pro Features and Integrations
Krom Automation Pro showed several features at a high level:
- A visual email builder, scheduled and on-demand triggers, plus delays based on weeks, dates, or merge tag values.
- Options to replay or retry workflows, receive failure alerts, skip delays in the simulator, and toggle or duplicate workflow nodes.
- Integrations with familiar WordPress tools and services, including WooCommerce, AffiliateWP, MailerLite, Easy Digital Downloads, Elementor Forms, and Fluent Forms.
The website showed many additional integrations beyond those named in the quick look. We didn’t test them individually.
Automations Run on the WordPress Site
Krom Automation says its workflows run on your WordPress site instead of someone else’s servers. The website also highlights unlimited automation runs, background execution, and visibility into each workflow run.
For site owners who want their automation connected directly to WordPress, that is a central part of the product’s approach.
Comparisons, Road Map, and Documentation
The Krom Automation site has a comparison section in its main navigation. It includes comparisons with FunnelKit, WP Automator, Bit Integrations, and AutomatorWP.
We also saw three starter automations presented as workflows many WordPress sites may need from day one. The comparison chart itself was a nice touch, especially for anyone sorting through several automation options.
A Healthy-Looking Road Map
The road map appeared active, with a healthy number of planned items. We didn’t review the individual entries, so there isn’t much more to say there yet, but it’s encouraging to see the product has a visible road map.
Documentation
The documentation is solid. It includes search, and we used it to search for “affiliate” as a quick test.
Inside the Krom Automation Dashboard
The dashboard starts with the kind of information you’d expect from an automation plugin. It showed executions, workflows, active workflows, time saved, failed executions, recent activity, and top-performing workflows.
A system status area at the bottom showed the Action Scheduler pending queue, plugin version, WordPress version, and PHP version. You can also create a workflow or view logs from the dashboard.
Workflow, Log, and Reporting Areas
The All Workflows area is where you can manage workflows once you have them. It also gives you options to begin with a template, create a workflow with AI, or start from a blank workflow.
The logs area is available for reviewing activity. Reporting includes filtering and CSV export, so you can narrow down the workflow activity you want to review and export it when needed.
Settings for Logging, Performance, and Connections
The settings screen has options for logging and cleanup, including a retention period and debugging controls. Under performance, we saw settings for maximum execution time and worker mode.
The Integrations area is where you connect services. For OpenAI, you can add an API key and test the connection. Facebook was another example shown, with fields for an access token and Page ID. The plugin provides instructions for getting the keys and connection details.
Notifications can go through email, Slack, or both. Failed workflows can also be set to retry automatically, up to three times. License management is available in this area as well.
Building a Basic Post Workflow
For the workflow test, we started with a blank workflow. The template and AI options were available, but a blank workflow made it possible to test something using core WordPress without installing another plugin.
The workflow builder begins with a trigger. We initially looked at a trigger for when a post is published, then used a post status change for the completed test.
Adding a Comment After a Post Status Change
The action we added was “Add a comment to a post.” The comment action includes a field for the post ID. If you leave it empty, Krom Automation can use the post from the trigger data. For the test, we entered the ID for the test post.
The workflow was:
- A post’s status changes.
- Krom Automation runs the workflow.
- The workflow adds a comment that says “Great post.”
- The comment is marked as approved.
The action also includes a choice for what happens if it fails. You can stop the workflow execution or skip the failed step and continue to the next one.
Workflow Elements Available in the Builder
The builder showed much more than a trigger and action. Available elements included actions, wait steps, delays, exit workflow steps, conditions, split paths, loops, iteration, approval gates, and variables.
We didn’t test those elements in this quick look, but it was helpful to see them right in the workflow editor. The cards identify what each item is, and filtering is available at the top to help narrow down the options.
Testing the Workflow
After activating the workflow, we changed the status of the test post. The comment appeared on the post successfully, and it showed Krom Automation as the source.
The basic automation worked as expected in the quick test.
The author fields also showed how trigger data can populate values dynamically. After refreshing the workflow editor, the user login name populated automatically. You can also hard-code author information if that is what the workflow needs.
A Dashboard Navigation Friction Point
One thing we didn’t love was that opening the workflow editor moved us away from the main WordPress dashboard. During the test, we duplicated the browser tab and removed the workflow URL to return back to the regular admin area.
Opening the workflow editor in a new tab would make the process more convenient. A command palette or similar option could help with that kind of WordPress navigation.
Other wpRigel Products Mentioned
wpRigel also builds Commandify, a plugin for navigating WordPress, and Pollify, a plugin for creating beautiful, engaging polls in WordPress.
InfluenceWP has exclusive offers for both products.
Final Thoughts on Krom Automation
Krom Automation is a visual WordPress automation plugin with a dashboard, workflow builder, logs, reports, integration settings, AI connections, and pro-level workflow controls.
The simple post-status test confirmed that a workflow could trigger inside WordPress and add an approved comment to a selected post. For anyone looking at WordPress-based automation, Krom Automation is a product worth exploring further.
Frequently Asked Questions About Krom Automation
What Is Krom Automation?
Krom Automation is a WordPress plugin for building visual workflows that connect site events to actions. It can respond to triggers such as published posts, post status changes, forms, orders, and signups without moving the automation to another platform.
Does Krom Automation Run Inside WordPress?
Krom Automation says its workflows run on the WordPress site instead of on another company’s servers. The plugin also includes background execution, workflow logs, execution reports, and settings for performance and cleanup.
What Did the Krom Automation Test Show?
The test used a post status change as the trigger and an “Add a comment to a post” action. After the post status changed, Krom Automation added an approved comment that said “Great post.”
Does Krom Automation Include AI Integrations?
Krom Automation includes connections for OpenAI, Gemini, and Grok through API keys. The listed uses include copy generation, moderation, auto-tagging, and AI-assisted workflow creation, although the AI workflow feature wasn’t tested in this quick look.
What Integrations Does Krom Automation Support?
The integrations shown in the quick look included WooCommerce, AffiliateWP, MailerLite, Easy Digital Downloads, Elementor Forms, and Fluent Forms. The website lists additional integrations, but they weren’t tested individually.