Missing image alt text can turn into a long, tedious cleanup project fast, especially when we’re managing client sites with years of media uploads. Imagerr AI is a WordPress plugin that takes much of that work off our plate by generating image metadata with AI.
We put it through a first look, testing bulk updates, image uploads, SEO settings, and manual generation.
Key Takeaways
- Imagerr AI is a WordPress plugin that generates alt text, titles, captions, and descriptions for images.
- The plugin can generate metadata for new uploads, individual images, and existing media libraries through its bulk alt text tool.
- One Imagerr AI credit covers one image, even when the plugin generates multiple metadata fields.
- Imagerr AI supports more than 130 languages and works with SEO plugins such as Rank Math, Yoast SEO, All in One SEO, SEOPress, and Squirrly SEO.
- The generated metadata can be useful, but image descriptions still need human review when the image and page title are unrelated.
Imagerr AI—First Look Video
What Imagerr AI Does for WordPress Images
Imagerr AI generates the text that often gets skipped when we’re uploading images in WordPress. Instead of leaving a media library full of vague filenames, blank alt fields, and incomplete attachment details, it can create content based on what is actually shown in each image.
The plugin can generate four types of image metadata:
- Alt text
- Image titles
- Captions
- Image descriptions
It is powered by ChatGPT, but we don’t need to bring an OpenAI API key or manage a separate third-party AI account. Imagerr provides its own API key through the customer account area, and the plugin uses available credits to generate the metadata.
The plugin also supports more than 130 languages and locales. That is relevant for agencies and site owners working across multiple languages or for sites where English isn’t the main language.
For a typical WordPress site, the main benefit is time. We may have hundreds or thousands of images already sitting in the media library with names such as IMG_4821, hero-image-final, or Chicago-5.
Those filenames don’t tell visitors, search engines, or assistive technology much of anything. Imagerr AI looks at the image itself and creates a usable starting point.
Imagerr AI is not limited to new uploads. It can also help clean up a media library that has been building for years.
The company also says it donates 2.5% of its profits to environmental causes and charities. We’d like to see more detail on where those donations go and which organizations receive them. That type of public reporting would be a valuable addition for customers who care about that part of a vendor’s mission.
How Imagerr AI Handles SEO and Existing Media Libraries
Image alt text should first describe the image itself. That is the foundation. But when the image appears in a post or page, it can also help to give the AI more context about the surrounding content.
Imagerr AI includes settings that let us use the title of the post or page where an image appears when generating alt text. For example, if an image is attached to a long-form post with a descriptive title, Imagerr can use words from that title as additional context.
The plugin also works with several major WordPress SEO plugins. During testing, it detected that SEOPress was installed on the site. Imagerr also lists compatibility with:
- Rank Math
- Yoast SEO
- All in One SEO
- SEOPress
- Squirrly SEO
If an SEO plugin has a focus keyword or keyphrase assigned to a post, Imagerr can pull that information into the generation process. This gives the AI more direction than a bare image filename ever could.
We can also enter our own SEO keywords directly in the Imagerr settings. That is useful when we want a particular word or phrase considered across a group of generated image fields. It is similar to setting a house rule for the content the plugin creates.
There is also a negative keyword option. We can add up to three words or phrases that we don’t want to appear in the generated text. A competitor name is an obvious use case. If we don’t want a competitor mentioned in a description or alt text, we can add that name to the negative keyword list.
For existing sites, the bulk generator is one of the more useful parts of the product. It identifies images that are missing alt text and lets us run a bulk update. We can also choose to regenerate alt text for images that already have it.
The bulk workflow shown in testing focused on alt text. It did not bulk-generate titles, captions, and descriptions in the same way. That is fine if the goal is to address missing alt text across a large library, but it is worth knowing before we start.
The “Replace on Posts” option is intended for images already used in existing site content. When enabled, it gives Imagerr permission to look through posts and pages and update the image data associated with images that are already live.
Setting Up Imagerr AI and Choosing What It Generates
After installing and activating Imagerr AI, the first step is entering the API key from the Imagerr account dashboard. Once the key is saved, the plugin shows the number of credits available.
Credits are straightforward. One credit covers one image, even if Imagerr generates alt text, a title, a caption, and a description for that image. We don’t lose four credits because we generated four fields. If we need more, the account area includes an option to add credits.
The main setting is “Autogenerate on Upload.” When we turn it on, Imagerr can automatically generate image data each time we upload a new file to the WordPress media library.
We can choose which fields to generate during that upload process:
- Title
- Alt text
- Caption
- Description
That level of control is important. Not every site uses captions. Many sites use alt text and descriptions but don’t display image captions anywhere. There is no reason to spend credits generating content we don’t plan to use.
During testing, we turned on automatic generation for the title, alt text, and description but left captions unchecked. We then uploaded an image. The title, alt text, and description populated as expected, while the caption field stayed blank. The setting did exactly what it said it would do.
Imagerr also includes prefix and suffix settings. We can add a phrase before or after generated text. In the test, we added “InfluenceWP” as a prefix, and it appeared in the generated output.
A prefix could be useful for some internal workflows, but we’d use it carefully for alt text. Alt text needs to remain natural and descriptive. Adding a brand name to every image may make sense in some cases, but we would not do so without reviewing how it reads on the page.
The settings area could be somewhat clearer. The checkboxes for title, alt text, caption, and description appear close to the “Autogenerate on Upload” setting. We would prefer to see those choices visually nested beneath that setting or hidden until automatic generation is turned on. That would make it immediately clear that they apply to uploads, not bulk generation.
What We Saw When We Tested Image Generation
The most convincing part of the first look was the actual output.
We uploaded an image with the title “Chicago 5” and the filename Chicago-5. That does not give WordPress much to work with. Imagerr AI generated alt text that described the real image:
“Chicago Riverfront with towering skyscrapers and a waterfront walkway at dusk.”
That is a solid description of the photo. It identifies the location, the skyscrapers, the walkway, and the time of day without relying on the generic filename.
Imagerr also generated a caption:
“A serene evening at the Chicago Riverfront featuring illuminated skyscrapers and a waterfront walkway.”
The generated description was longer and provided more detail about the scene, including the riverfront, modern skyscrapers, historic architecture, city lights, and reflections on the water.
This phase is where the time savings start to become obvious. We can still review and edit the content, and we should when an image needs a specific editorial angle. But starting with a useful description is far better than starting with an empty field for every image.
Imagerr also includes an “Update with Imagerr” button in the media library. This lets us generate metadata for an individual image when we don’t want automatic generation turned on for every upload.
We tested that with a black-and-white image of two dogs behind a wire fence. After clicking the button and reloading the media screen, Imagerr generated the alt text: “Two dogs behind a wire fence in a black-and-white photograph.” It was direct, accurate, and appropriate for the image.
The post-title setting showed why we still need to review AI output. We attached an image of a woman floating in a pool to a post titled “Novamira Is Great.” Since Novamira is a WordPress plugin that has no obvious connection to the photo, the result was somewhat awkward. The generated description referenced relaxation and leisure while tying it to the page title.
That does not mean the setting is bad. It means context matters. If the post title genuinely describes the image or its purpose in the content, it can help. If the title is unrelated, we may be better off leaving that setting off.
Final Thoughts on Imagerr AI
Imagerr AI looks like a strong option for WordPress users who need to fix missing alt text or stop leaving image fields blank during uploads. The bulk alt text tool, automatic generation settings, individual update button, language support, and SEO plugin connections give us useful control without complicating the setup.
The generated Chicago Riverfront example showed that the plugin can turn a useless filename into clear, descriptive image metadata. That is the part that matters most.
Imagerr AI is worth serious consideration for agencies, bloggers, store owners, and DIY WordPress users.
Frequently Asked Questions About Imagerr AI for WordPress
What Does Imagerr AI Generate?
Imagerr AI generates four types of WordPress image metadata: alt text, image titles, captions, and descriptions. The plugin analyzes the image and can also use information such as the post title, SEO keyphrase, or custom keywords.
Can Imagerr AI Update Existing Images?
Yes. Imagerr AI can identify images that are missing alt text and update them in bulk. It also includes an individual “Update with Imagerr” button for generating metadata one image at a time.
How Many Credits Does Imagerr AI Use Per Image?
Imagerr AI uses one credit per image. That single credit covers the generated alt text, title, caption, and description, even when multiple fields are selected.
Can Imagerr AI Generate Metadata Automatically When Images Are Uploaded?
Yes. The “Autogenerate on Upload” setting can generate selected fields whenever a new image is added to the WordPress media library. You can choose whether to generate the title, alt text, caption, and description.
Should You Review Imagerr AI’s Generated Alt Text?
Yes. The generated text can provide a useful starting point, but it should be reviewed for accuracy and context. A post title that has little connection to the image can lead to awkward or unnecessary wording in the generated metadata.