If we spend any time building WordPress sites for clients or for ourselves, we know how fast small tasks add up. Manually syncing data between plugins, copying leads to email tools, updating user roles, or sending the same follow-up emails over and over wastes time and attention.
FlowMattic is a WordPress automation plugin built to remove that manual work. It brings no-code workflows, deep integration with popular WordPress plugins and SaaS tools, plus advanced features like MCP server support and AI assistants, all inside the WordPress dashboard.
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FlowMattic – First Look Video
FlowMattic Features: What We See On The Website
The FlowMattic homepage does a good job of listing out what the plugin can do without burying us in jargon.
At a glance, FlowMattic offers:
- Unlimited workflows
- Unlimited task executions
- A visual no-code editor for building workflows
- A powerful MCP server for AI-related tooling
- Human-in-the-loop support, so workflows can pause for manual review
- Multi-step workflows that chain many steps together
- Webhooks, custom triggers, and custom actions
- Unlimited AI assistants
- An email template builder
- Custom database tables
- Detailed workflow and task history, with re-execution
- Scheduled workflows and variables
- 40+ core modules, including 30+ focused on WordPress itself
This set of features lets us handle everything from simple notifications to rich automations that write to our database, talk to third-party APIs, and involve humans only when it really matters.
FlowMattic Connects: Centralized API Connections
FlowMattic Connects is the part of the plugin that holds API credentials for external services.
The website shows a straightforward three-step setup:
- Create a new Connect entry and give it a name.
- Authenticate with the external API using one of four supported auth types.
- Fill in any remaining details and save.
Once a Connect is created, we can use it in API modules, app integrations, or custom apps. The value here is centralizing sensitive API keys in one place instead of scattering them across multiple workflows.
Custom Apps: When An Integration Does Not Exist
If FlowMattic does not ship with a direct integration for the service we need, the Custom Apps feature fills the gap.
We can:
- Create our own app inside FlowMattic with a visual, no-code builder
- Configure authentication for that service
- Define triggers and actions
- Map request and response fields
- Handle errors, add headers, and use dynamic parameters
- Use webhooks or polling to fetch data
The site mentions common use cases such as internal CRMs, custom ERP systems, niche SaaS platforms, regional services, legacy systems, and any custom API we might have. A big benefit is that these custom apps are reusable in different workflows, and they support full REST APIs with dynamic parameters and response mapping.
AI Chatbot: Front-End Automation With Conversations
One feature that stands out on the FlowMattic site is the AI chatbot.
This is not just a simple Q&A bot. The chatbot can:
- Live on the front end of our site as a widget
- Pull answers from our own content or documentation
- Use conversational memory to keep context
- Run 24/7 for visitors or internal teams
- Trigger workflows behind the scenes
That last point is key. A site visitor might ask a question, upload a file, or request something specific. Behind that conversation, we can fire off a FlowMattic workflow to log a lead, update WooCommerce, send a custom email, or anything else we set up.
On the FlowMattic website, the “Chat with us” widget in the bottom-right corner appears to be built with their own chatbot system. It also exposes the documentation search so users can browse articles directly from the chat panel.
Triggering automations through a chat interface, often without the user even knowing, is very powerful for support teams and sales funnels alike.
Integrations, MCP Platform, And Support Resources
FlowMattic positions itself as a central hub for other tools, so the integration story matters a lot.
350+ Integrations, Including WooCommerce And Friends
At the time of recording, the site mentioned 352+ integrations, and the installed plugin showed 353. Either way, we are dealing with a large catalog.
Inside the integrations list we can:
- Search by name
- Filter by type, such as core, external, installed, or needing an update
We see familiar names WordPress professionals expect:
- ActiveCampaign
- Advanced Custom Fields
- WooCommerce and WooCommerce Subscriptions (handled through subscription-related triggers within the WooCommerce integration)
If an integration is missing, we can fall back to Custom Apps or API modules to add it ourselves.
MCP Platform: Turning WordPress Into An AI-Friendly Server
FlowMattic also includes an MCP platform. MCP stands for Model Context Protocol and is a standard used in AI tooling to describe how external tools and data can be accessed by AI models.
FlowMattic’s MCP server features include:
- MySQL database access
- Custom PHP function execution
- Universal API integrations
- Workflow execution via MCP tools and parameters
From the site, we see that these MCP tools can be used with clients like OpenAI, VS Code, Cursor, and similar environments.
There is support for:
- Real-time processing
- Customizable tools with parameters and permissions
- AI-powered setup with smart suggestions
- Monitoring, logging, and analytics to track usage
For developers and agencies exploring AI-based automation, this gives WordPress a direct voice in that ecosystem.
Documentation, Roadmap, And Other Key Pages
On the FlowMattic site, the support story looks strong.
We see:
- A knowledge base with search, clear categories, screenshots, and annotations
- Guides that often include videos to walk through setup
- A detailed changelog with version numbers and dates
- A roadmap that highlights upcoming integrations and features
- A status page that shows system health
- Interactive guides, a help center, tutorials, and a community area
- Feature request tools with an integrated list of what is planned
Inside The FlowMattic Plugin: High-Level Interface Tour
For the hands-on part, FlowMattic was installed on a test site along with WooCommerce and WooCommerce Subscriptions. The license was activated, then we walked through the admin menus top to bottom.
To keep things readable, here is a quick overview of the main areas:
| Area | What it covers |
|---|---|
| Dashboard | Quick actions, stats, recent workflows, templates |
| Workflows | Create, edit, test, and share workflows |
| Integrations | Install and manage app integrations |
| Connects | Centralized API authentications |
| Custom Apps | Build custom integrations with any API |
| Tables | Custom database tables and records |
| Email Templates | Visual email builder and templates |
| AI Assistants | Front-end AI chatbots and assistants |
| Variables | Global and workflow-level variables |
| MCP Server | Tools that expose PHP, workflows, APIs, and DB queries to AI tools |
| History | Task execution logs |
| Settings | Database connections, SMTP, advanced options, license, status |
Dashboard: Starting Point For Automation
The FlowMattic dashboard displays:
- Quick buttons to create a new workflow, new table, or new AI assistant
- Summary stats for how many workflows, tables, and AI assistants exist
- A list of recent workflows for quick access
- A gallery of workflow templates that we can import with a click
We can search templates, for example for WooCommerce or WordPress, then import one instead of starting from scratch.
Building A Workflow: “New User” Example
Workflows are where FlowMattic earns its place.
From the Workflows screen we can:
- Create a workflow from scratch
- Upload a workflow from a JSON file
- Import a workflow from a shared link
- Export, share, or duplicate workflows later
To see the editor in action, we created a simple test workflow:
- Trigger: WordPress app, “new user” event.
- Action: Add a user role to that new user.
The builder uses a visual, step-by-step layout. First we choose the app (WordPress), then select the trigger event (New user). FlowMattic can then capture a response, which means it listens for the next real event on the site and records the data structure for that trigger.
In the test, we created a new user on the site while the trigger was in capture mode. Once that user was added, FlowMattic showed a sample response with fields like the user ID.
Next we added an action:
- App: WordPress
- Action: Add user role to user
In the action settings, we selected the user ID from the trigger data instead of typing it manually. We chose the role “Author” and ran a test. FlowMattic responded that the user role was added.
After saving, there was an easy mistake: the workflow was saved but not published. A second test user had only the default Subscriber role. Once we clicked publish and added another test user, that account correctly received both Subscriber and Author roles.
From the Workflows list we can:
- Toggle workflows on or off
- See which apps they use
- Check how many times they ran
- Open a history view for each workflow, see details per run, and even re-execute a past run
We can also share a workflow via a special link that can have an expiration time. This is handy if we want to move workflows between our own sites or share an automation with a client or colleague.
Integrations Screen: Installing What We Need
The Integrations screen lists all available integrations. Here we can:
- Filter by installed, core, external, or those with updates
- Search for tools like WordPress or WooCommerce
- Install or enable integrations with one click
This is also where we discovered that WooCommerce must be installed as an integration before it shows up as an app in the workflow builder. Once enabled, WooCommerce triggers and actions become available, including events tied to subscriptions.
Connects, Custom Apps, And Tables
Connects are the API credentials we mentioned earlier. They live in their own section so we can:
- Add a new Connect record
- Choose an auth method
- Reuse that connection in any API module or custom app
Custom Apps allow us to register a new app inside FlowMattic. When creating one, we:
- Give it a name and description
- Choose an auth method
- Optionally upload a logo
- Define triggers and actions that will be available in workflows
Tables are custom database tables that FlowMattic manages for us.
Initially, the interface can feel abstract, but a small help icon in the Tables area explains it clearly. FlowMattic tables are described as:
A structured way to store, manage, and organize data within the FlowMattic platform. They function as customizable data tables where we can add, edit, or delete records based on workflow needs.
We can:
- Name a table and describe its purpose
- Define columns such as text, long text, rating, image, button, and more
- Add records manually
- Export data to CSV or Excel
- Reference table records from workflows
- Embed tables on the front end
This opens the door to custom CRMs, lead logs, or any data that does not fit neatly into default WordPress post types.
Email Templates, AI Assistants, Variables, And MCP Tools
The Email Templates section gives us a drag-and-drop style builder that feels similar to the WordPress block editor.
We can:
- Start from a pre-built template, such as a weekly newsletter
- Edit the content, layout, and branding
- Set the subject, preheader text, and styling options like fonts and button colors
- Work with dynamic data
- Preview on desktop or mobile
- Download or import templates as JSON
- Send test emails
AI Assistants sit at the heart of the AI chatbot feature. To use them, we must:
- Install and configure the OpenAI integration inside the Integrations screen.
- Create an AI Assistant and link it to that OpenAI connection.
- Configure how it should respond and which workflows or data it can touch.
The test site did not have an OpenAI key handy, so that part was not fully configured, but the path is clear for those who do.
Variables are available as a dedicated section, which tells us that FlowMattic expects more advanced users to store and reuse values across workflows. These can be used to hold dynamic data, counters, or configuration values used in many places.
The MCP Server area exposes how FlowMattic presents its tools to AI clients. We can add a tool and choose an execution method:
- PHP function
- Workflow
- API endpoint
- Database query
Then we add descriptions and parameters. That lets AI tools call into our WordPress site in controlled ways.
Task History And Settings
The History screen lists all task executions across workflows. We can inspect successful runs and failures, review inputs and outputs, and re-run tasks when needed.
The Settings area covers:
- Database management, including connecting to external databases and fetching tables
- General options like admin bar visibility, workflow builder mode (visual or static), default folders, and SMTP configuration
- Notifications for failed tasks or authentication expiration
- Advanced settings, such as how long to keep task history
- Webhook behavior
There is also an Integration Management toggle for core integrations. The text here reads in a slightly confusing way, with a switch that appears active but is labeled as something to turn on only if we want to disable core integrations. It works, but a clearer label would help.
Finally, a Status screen runs checks on WordPress configuration, PHP, file handling, extensions, and security, then reports whether everything is green. The license section sits nearby for easy access.
Final Thoughts
FlowMattic brings together no-code workflows, a wide range of integrations, a solid visual editor, and advanced features like custom tables, AI assistants, and MCP tools. It does not feel overly complex, it just has a lot of depth for those who want to go beyond basic automations.
For agencies, freelancers, and serious DIYers, this means we can:
- Automate across WordPress, WooCommerce, and external services
- Centralize API work instead of juggling many tools
- Bring AI into real workflows without rewriting our site
- Store structured data in custom tables tied to automations
What we saw in the first look really is just a small slice of what FlowMattic can do. Each major feature, from custom apps to tables to MCP, deserves its own tutorial.
FlowMattic sets a strong base for anyone serious about automating WordPress workflows with zero coding. It is a tool we can grow into, not out of.