Independent Analytics

Every Tool You Need to Analyze & Grow Your Website

• • Campaign Tracking: Create links with the Campaign Builder, use them to promote your site, then review their performance in the Campaigns report.
  • Real-time Analytics: See how many people are on your website right now, what pages they're viewing, and which sites they came from.
  • Click Tracking: Track clicks on any link on your website using a simple, code-free system.
  • eCommerce Analytics: Discover which referrers are sending you the most customers and which landing pages convert the best.
  • Form Tracking: Find out which campaigns and referrers convert leads and where they come from.
  • Overview Report: Create the perfect analytics dashboard for your website with all your data in one place.
  • Solo Reports: View dedicated reports for individual pages, referrers, locations, devices, campaigns, and links.
  • Email Reports: Scheduled daily, weekly, or monthly email reports for yourself and your clients.
  • Pages Report: Find your site's most popular pages and sort them by any metric.
  • Referrers Report: Find out which sites are sending you the most traffic and compare engagement metrics between them.
  • Geographic Report: Discover which countries and cities your visitors are accessing your site from.
  • Devices Report: See which devices your visitors are using and compare between mobile vs. desktop traffic.
  • CSV Exports: Customize the data you're viewing, then instantly download it to CSV for further analysis.
  • PDF Downloads: Download any report as a PDF in just two clicks.
  • Saved Reports: Save new reports with your changes and build an entire suite of custom reports.
  • Share Analytics Access: Give analytics access to non-admins on your site in just a few clicks. You can also give authors access to stats for only their posts.
  • View Counts in the Posts Menu: See how many views your recent posts have in the Posts menu (and custom post type menus too).
  • Dashboard Widget: Get an overview of your stats every time you log in to your website.
  • Admin Toolbar Stats: Check the admin toolbar to see how many recent views any post or page has gotten.
  • Public View Counter: Show off the popularity of your site to readers and advertisers with the public view counter
  • Ignore User Roles: Ignore traffic from admins and editors while counting views from your logged-in subscribers.
  • IP Address Blocking: Easily block your IP address and those of other team members.
  • Automatically Delete Old Data: Automatically delete old analytics data to limit the total amount of data stored in your database.
  • White-Label the Dashboard: White-label the analytics for non-admins, so clients/authors can log in and view the analytics without any branding or external links.
  • Filtering: Use the powerful filtering system to dig deeper into your data. Analyze your content, traffic sources, and more.
  • Customizable Table Columns: Every report includes tons of metrics and properties you can enable, like visitors growth, post categories, and more
  • Sorting: Sort the data table by any column to quickly find pages with the highest bounce rate or your fastest-growing traffic sources.
  • Quick Stats: Get a look at your site's most important metrics and how they've changed over time.
  • Custom Date Ranges: Choose pre-selected date ranges or manually select any date range to review your data.
  • Average Session Duration: Find out how long visitors spend on your site with the session duration metric and which referrers send the most engaged traffic.
  • Bounce Rate: With the Bounce Rate metric, you can find out how many people only visit one page on your site before leaving.
  • Views Per Session: The Views Per Session metric tells you how many pages visitors look at each time they visit your site.
  • Visitors & Views Growth: Find your fastest growing (or slowing) pages, referrers, and geolocations.
  • Author Stats: Sort and filter your pages by author to see whose content performs the best.
  • Landing Page Stats: Use the Entrances column to find the top landing pages on your site.
  • Top Exit Pages: Find your pages with the most exits and highest exit rates to find where visitors are leaving.
  • 404 Error Detection: 404 error pages are recognized, allowing you to find and address them as they occur.
  • On-site Search Terms: Find the search terms people are using in your site's search bar.
  • Publication Dates: Use the Publish Date column to analyze older content or posts from a specific time period.
  • Post Categories: Filter your data by post category to review the performance of each category on your site.
  • Post Comments: Find the posts with the most comments in the current date range, rather than all-time.
  • Traffic Shares: Get a quick look at the traffic share of every post, referrer, and country.
  • Dark Mode: Switch up the aesthetic with the beautiful dark mode variant.
  • Developer API: Use the simple developer API to retrieve and output stats in other places on your site.
  • RTL Support: Full compatibility with right-to-left languages like Arabic and Hebrew.
  • Mobile-Friendly: Independent Analytics looks just as great on mobile devices as on desktop computers.