A Better and More Powerful WordPress Analytics Plugin
Active Analytics is a WordPress analytics plugin, a privacy-enhanced, lightweight solution for tracking what really matters: real-time activity, most visited pages, the best referrers, and day-to-day/month-to-month users/pageview statistics.

Understand your customers better than ever. Get all of your customer data, automatically, in your WordPress dashboard. No tracking code, maintenance, or engineering is required. Privacy-enhanced.

• • Collect and Store First-Party Data: This method enables the cookieless collection of first-party data, even from blocked browsers or add-ons, while ensuring legal compliance. Build trust with your users and avoid regulatory fines.
  • Revolutionary Decentralized Storage Model: Allow website owners full control over their data, fostering a transparent environment.
  • Safeguard Your Users’ Privacy: Protect your users from big-tech privacy abuse and avoid the legal risks of sharing data. Ensure compliance with global data protection regulations.
  • Advanced Database Support: Support for the latest MySQL, MariaDB, or Percona Server database schemas for high performance.

Key Active Analytics Features

• • Asynchronous, non-blocking, JavaScript-based tracking
  • Lazy loading
  • Works in Chrome, Firefox, Edge, Safari, Opera
  • Tracks users, pageviews, devices (mobile vs. desktop), referrers
  • Displays a live feed of pageviews and referrers
  • Broken down top posts and top pages
  • Data retention options
  • Page view tracking migration options
  • Does not conflict with caching plugins
  • Does not conflict with other performance plugins
  • Does not conflict with Cloudflare

A Lightweight Analytics Plugin for WordPress and WooCommerce
Active Analytics is a highly accurate WordPress analytics plugin that uses only first-party tracking and shows you the full user and customer journey. It requires no setup, making it easy to use.

• • First-party tracking without any third-party cookies
  • Ad-blocker resistant
  • User journey merging
  • Built for performance
  • One-click installation
  • No setup required

Why Active Analytics?
Google Analytics 4 (GA4) is overkill for most website owners. It’s a powerful but complex tool that takes time to understand and requires training. Google Analytics 4 (GA4) gathers an excessive amount of data, making it challenging to quickly identify the information you need.

Active Analytics is easy to use and understand, with no training or prior experience necessary. Active Analytics simplifies the process by providing all the crucial insights and metrics related to website traffic. There are no layers of navigational menus, and there is no need to create custom reports. You get all the essential web analytics at a glance in your WordPress Dashboard, so you can focus on creating a better site.