Conversion Bridge

Understanding where site visitors come from, what they do, and why they buy has never been more important for WordPress site owners. But getting conversion tracking set up can feel confusing and even overwhelming — especially with dozens of platforms and plugins to wrangle.

Let’s explore Conversion Bridge, a plugin that promises to make WordPress analytics and ad tracking painless, powerful, and code-free.

Conversion Bridge is designed to help anyone — from WordPress newcomers to experienced site managers — connect their site with a wide range of analytics and ad platforms in just a few clicks.

How to Get the Best Deal on Conversion Bridge

InfluenceWP has an exclusive Conversion Bridge deal.

What is Conversion Bridge?

Conversion Bridge is a WordPress plugin crafted to connect your website with analytics and ad platforms — without making you write a line of code. It’s meant to solve the problem many site owners face: juggling multiple tracking scripts, keeping up with privacy standards, and putting together data from countless places.

Here’s what stood out about Conversion Bridge right away:

• Tracks conversions on 56+ popular WordPress plugins — from e-commerce to forms, booking, memberships, and more
• Links directly to over 16 analytics platforms
• Pushes conversion data to top ad platforms
• Quick, no-code setup: Handle core and plugin-specific conversion events in a minute or two
• Custom event tracking for clicks, scrolls, and other actions using CSS selectors
• Detailed reporting on conversion journeys: See every touchpoint that leads to a sale or signup
• One-on-one email support, a 14-day money-back guarantee, and transparent, up-front pricing
• Lifetime licenses and flexible multi-site packages are available for agencies and power users.

Many site owners will appreciate that Conversion Bridge backs you up with thorough documentation and a helpful support team. From our first click, we saw the plugin aimed to reduce confusion and give clear, step-by-step instructions.

Key Conversion Bridge Features

• Auto-inserts tracking tags for analytics and ads
• No-code conversion tracking is available for over 50 WordPress plugins
• Clean, fast interface with a built-in setup wizard
• Custom events for clicks, scrolls, and more
• Conversion journey maps & robust reporting
• Integration is available with WooCommerce, Easy Digital Downloads, Contact Form 7, and more
• Multiple license plans, including lifetime deals

Exploring the Conversion Bridge Website and Vendor

A solid WordPress plugin isn’t just about features. We wanted to know who’s behind Conversion Bridge, what kind of support is available, and what the license options look like.

Documentation & Support

The Conversion Bridge documentation is thorough, searchable, and filled with step-by-step guides for setup and troubleshooting. Submitting a support ticket is straightforward, with a user-friendly form and clear instructions.

About the Developer

Derek Ashauer, the creator behind Conversion Bridge, Address Autocomplete, and Confetti, stands out for his responsiveness. Whether reaching out via support or browsing the About page, we were met with clear communication and a sense that actual people stand behind the product.

Website Feature Highlights

• Support Ticketing: Simple, organized, and accessible
• Affiliate Program: For those into promoting products (see details on the site)
• One-on-One Email Support: A nice touch — especially for new users

Key takeaway: We’re fans of plugin creators who put themselves out there and connect directly with customers. Derek fits that description.

Walking Through the Plugin: Installing and Getting Started

We began with a clean WordPress installation and installed Conversion Bridge from the plugin repository. Here’s a rundown of the setup experience:

Setup Wizard Experience

• Installation is straightforward — it activates just like any other plugin.
• Upon activation, a setup wizard appears, guiding you through core setup steps.
  • Configure analytics platforms (e.g., Google Analytics)
  • Select the integrations or plugins for which you want to enable tracking.
  • Choose privacy and tracking settings
• Note: If you exit the wizard, there’s currently no obvious way to restart it except by resetting your site. This could be clearer, but everything was still accessible via the plugin settings.

Google Analytics Configuration

We connected Google Analytics using the built-in integration. The settings were intuitive:

• Select your tracking method: Default (single platform) or Tag Manager
• Enter your Measurement ID (with a helpful link to documentation if you’re unsure)
• Anonymize IPs for better privacy (enabled by default)
• Enable User ID tracking for logged-in users
• Debug mode and the option to exclude the script tag are available for advanced setups.

We appreciated that documentation links from the plugin led us straight to the relevant support articles, making the process user-friendly.

Getting Started Steps:

1. Install and activate Conversion Bridge
2. Open the Setup Wizard or head to plugin settings
3. Connect to analytics (enter Measurement ID for GA)
4. Set desired privacy and tracking settings
5. Enable integrations for other plugins as needed
6. Save changes and start collecting data

Supported Analytics and Advertising Platforms

Conversion Bridge covers a wide range of analytics and ad platforms, bringing flexibility to both small site owners and agencies.

Analytics Platforms

You can connect with several popular analytics tools:

• Google Analytics
• Plausible
• Fathom Analytics
• USERMAVEN
• Pirsch
• PostHog
• Clarity
• Simple Analytics
• AnalyticsWP
• Swetrix
• Beam
• GoSquared
• Wide
• Statcounter
• Matomo
• And more!

This is perfect for those who like to compare results, test new platforms, or stick with privacy-first alternatives.

Ad and Marketing Platforms

Conversion Bridge lets you send conversion and revenue data to:

• Google Ads
• LinkedIn
• Meta Ads (Facebook/Instagram)
• Microsoft
• Pinterest Ads
• reddit
• TikTok Ads
• X
• And More!

You can track purchases, signups, and form completions across these marketing platforms without installing extra scripts or juggling code.

What’s the big benefit? Instead of needing a different plugin (or manual code snippet) for every service, Conversion Bridge puts it all in one place, with a dashboard made for busy site owners.

Deep Dive: Plugin Integrations and Tracking Features

Conversion Bridge shines in how it connects with other WordPress plugins and covers a variety of conversion actions.

Core WordPress Integration

Out of the box, it can track:

• Site searches and keywords
• User logins
• User registrations (with special note for custom registration plugins — see more below)
• You have the option to set custom labels for each event, and these labels will appear in your analytics dashboards.

When you enable registration tracking, Conversion Bridge clarifies that it tracks the default WordPress registration system. If you use custom plugins like WooCommerce for user signups, you’ll want to check the Integrations panel to set those up specifically.

Tracking Media Actions

If you run a content-heavy or multimedia site, this is handy. Conversion Bridge can log:

• Video plays (including YouTube)
• Audio plays
• File downloads

Switching these options on takes just seconds; no coding needed.

WooCommerce Integration

E-commerce site owners will find deep integration with WooCommerce:

• Tracks purchases and order data
• Logs separate events for each product (see every step of a shopper’s journey)
• Tracks product page views, items added to cart, and more

The documentation for WooCommerce conversion tracking is actively updated and includes tips for getting detailed e-commerce data pushed to your analytics or ad platforms.

Tip: Pay attention to default labels and test tracking to make sure event data shows up as expected. You can customize labels for clarity in your reports.

Other Plugin Integrations: Easy Digital Downloads & Contact Form 7

Conversion Bridge uses a dynamic system — it detects what other plugins you have installed and offers related integrations. For example, after installing Contact Form 7:

1. The plugin shows a Contact Form 7 panel under Integration settings.
2. Toggle conversion tracking on for that form.
3. You can open the actual form editor and find a new “Conversion Tracking” tab.
4. Enable tracking for the form and assign custom labels and values (great for identifying different contact forms or lead sources).

Here’s a quick look at that setup process:

• Install the plugin you want to track (e.g., Contact Form 7)
• Open Conversion Bridge settings > Integrations
• Find the new plugin panel and toggle tracking on
• Follow documentation links (usually just one tab click away) to finalize event labels and actions

This same logic applies to plugins like Easy Digital Downloads, membership tools, booking plugins, and more. Conversion Bridge already supports 50+ major plugins and is growing.

Creating Custom Event Tracking: Flexibility Meets Power

Sometimes, out-of-the-box integrations aren’t enough. You may want to track special buttons, custom actions, or unique site flows. This is where Conversion Bridge’s custom events shine.

Under the “Custom Events” section, you can configure:

• Event types: Click, scroll, time on page, page view, JavaScript events
• CSS Selector: Identify any element to track (like a “Sign up now” button)
• Label: Name the event for clarity in your analytics (e.g., “Newsletter Subscribe Button”)
• Value: The value sent to your analytics or ad platform (useful for revenue or lead value)

Example: Tracking Newsletter Signups

Suppose you want to see every click on a “Subscribe to Our Newsletter” button:

1. Inspect the button on your page and grab its CSS selector (e.g., .subscribe-btn).
2. Go to the Custom Events tab in Conversion Bridge.
3. Set event type to “Click.”
4. Paste .subscribe-btn as the selector.
5. Name the label (“Newsletter Subscribe Button”).
6. Add an event value if needed.
7. Assign to a specific page (optional).

Now, every viable click gets tracked — even if you move the button around or use it in several places.

Best practice: Use unique and descriptive labels to keep your analytics tidy and actionable.

Understanding Conversion Journeys and Data Retention

Once Conversion Bridge is up and running, the “Journeys” section becomes your go-to for tracking user paths. This section shows:

• A log of conversion events and user actions
• Filtering by date range (day, week, month, year)
• Custom event filters to drill down on specific actions

You can see exactly what someone did before converting — what pages, buttons, or forms they touched along the way.

For performance, Conversion Bridge lets you set how long user journey data is kept:

• The default is 30 days (after which old data is purged)
• You can set a custom number or leave blank for unlimited storage
• This helps keep your WordPress database clean and fast, while still giving you enough data for analysis

If you run a busy site, think carefully about retention — storage adds up over time.

Cookie Compliance and Tracking Control

Modern privacy rules mean you can’t afford to ignore cookies and tracking.

Cookie Plugin Integration

Conversion Bridge supports popular cookie compliance plugins like GDPR Cookie Compliance. While Termageddon isn’t directly supported yet, there may be support in the future as new integrations roll out.

In the Cookie Plugin settings, you can:

• Pick which plugin to integrate with
• Fine-tune consent requirements and compliance tracking

Tracking Exceptions and Logging

You get fine-grained controls for when and who to track:

• Disable tracking for admins (avoid counting yourself in analytics)
• Choose which environments to track: production, development, staging, or local
• Console and server logging for debugging — leave both off unless you’re troubleshooting

With these tools, you can ensure compliance without sacrificing good data.

Licensing & Product Updates

Keeping your plugin up-to-date protects you against bugs and security flaws. In the Conversion Bridge license panel, you can quickly:

• Enter your product license key (unlocks updates and support)
• Check license status and expiry
• Upgrade to a lifetime license or add more site activations

We recommend activating your license right away after purchase to stay current with security fixes and new features.

Final Thoughts

After our first experience with Conversion Bridge, here’s what stands out:

Strengths:

• Unified solution for analytics and ad platform tracking — no more mix-and-match plugins or messy scripts
• Easy setup with step-by-step wizard (with room to improve re-accessibility)
• Huge range of integrations: WordPress plugins, page builders, e-commerce, and more
• Custom event flexibility for tracking anything unique to your site
• Proactive support and documentation for peace of mind

We appreciate that the developer is an active presence in the WordPress community and seems genuinely driven to improve his products based on feedback. That’s a big plus for any plugin.