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Putler

Multichannel eCommerce Analytics

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About

Not just Stripe, not just SaaS, not just Shopify or WooCommerce.
Putler is designed for complex, growing businesses like yours. You’re not tied to a single platform or tool. Grow your current business or run many side gigs. Putler will consolidate it all!

Monitor, manage, analyze, and grow!
Bring all your stores, payment gateways, and Google Analytics under a single roof. Sales, products, subscriptions, customers, and visitors - analyzed at a glance.

Cleanup, duplicate resolution, currency conversion, and consolidation. Putler fixes 100+ problems in ecommerce data and creates an aggregated “single source of truth.”
Your e-commerce system/shopping cart has the most accurate and updated information about products and customers. But the payment processor has the most reliable information about charges and refunds. Transaction status changes on PayPal, Stripe, etc., do not always get synchronized with WooCommerce, Shopify, and others.

    • Do you see correct product names in your payment processor? What if the customer’s PayPal email is different?
    • Is it ok to miss out on one-time payments received directly in the payment processor?
    • What happens when there is any mismatch between cart software and payment gateway? Currency, timezone, technical problems, software bugs, etc.
    • If customers make errors when entering addresses and emails, could this affect the accuracy of your reports?
    • Do you have a complete and accurate overview of cash flow, sales, products, and customers when you sell through different websites, platforms, or businesses?
    • Will you benefit if all these problems are fixed automatically?

200+ metrics details and insights on sales, customers, products, orders, and SaaS. All the reports and answers you need.
Now that we have clean and standardized data, Putler gives you lots of ready-made metrics, KPIs, and stats. You can easily find answers because everything is neatly organized. You don’t have to hop from one system to another or wait for someone to do the numbers for you anymore.

    • Executive business overview - Combined account balance, current revenue, number of orders and customers, sales trend, refunds, new vs returning customers, traffic, conversions, comparison with previous three months, list of recent orders, top selling products, revenue comparisons with previous months and year… Everything you need to know is right on the home dashboard.
    • Better customer insights in real-time - New, returning, and recurring customers. Conversion rate, lifetime value, issuing refunds and managing subscriptions, enriched customer profiles, screenshot of customer’s website, geolocation, demographics, complete order history, segment customers, RFM, customer support tools…
    • Product management and catalog - products leaderboard, 80/20 split, frequently bought together, purchase price buckets, refund rates and average time to refund, trends, people who bought X, variation/category reporting, geographies where product sells.
    • Sales trends, details, breakups and drilldowns - Daily, monthly, period wise stats and comparisons; sales heat map; line items; order tracking and details; average order value; recent transactions; geolocation insights; recurring vs one time… You will get all types of sales reports, metrics, and analytics in Putler.
    • SaaS subscription metrics reporting - MRR, ARR, churn, upgrades/downgrades, LTV, user growth rate… You will get all useful SaaS analytics. Putler combines recurring payments from Stripe, PayPal, and all others into one. And also supports mixed businesses—one-time and subscription revenue.
    • Google Analytics, email reports - Audience dashboard shows a one-page overview of important reports from Google Analytics across all your properties. Putler sends weekly update email reports and can export data to CSV for mailing lists. You can share analytics with your team with proper access control.

Search, segment, drill down, breakups. Discover information more quickly, gather support for your ideas, and save time.
We all know how hard it is to find a customer or order after it’s gone beyond the first page. This is particularly challenging when you lack the precise transaction ID, order number, SKU, or email address of the customer. email address of the customer. Putler solves that and a whole lot more.

    • Putler offers split-second searches with auto-complete functionality for customers, products, and orders.
    • Advanced filters on dozens of fields.
    • Create and reuse segments.
    • Prebuilt drilldowns are available for location, prices, products, and numerous other parameters.
    • You can break down the data on a monthly, weekly, or daily basis to analyze metrics over a longer period.
    • You can merge or handle orders from various data sources separately.

Go beyond numbers: develop insights, sell more, move inventory, delight customers… It’s easier to build a better business with Putler.

Conversions, ROI, customer segmentation. Enhance your marketing and CRM strategies.d CRM strategies.
Looking at numbers alone does not grow your business. So we’ve included many tools to put good data to good use!

    • Live and comprehensive RFM customer segmentation lets you run marketing campaigns with much higher success
    • Create filters and run further faceting drill-downs. You can save the data as a segment or export it to CSV for email marketing or for building custom audiences.
    • Enriched customer profiles help you understand your customers a lot better. Visitor analytics from Google Analytics help you assess marketing campaign ROI better.

Provide refunds, quick searches, and access control. Quicker support and daily operations.
Things that used to take hours can now be completed in minutes.

    • Quickly find a customer or order and review all related transactions and details.
    • Issue full or partial refunds. Manage subscription profiles.
    • Share with team members—but limited access to the support team.
    • Use our Chrome extension to pull up complete customer profiles in any other help desk or CRM system you use.

Goal planning, forecasts, 10x formula. Set informed goals and improve decisions.
Make better decisions with all the insights Putler provides. Get a better handle on cash flow.

    • Compare and study historical performance.
  • Set a monthly revenue goal and track it against the forecast.
  • Plan 12 months ahead by adjusting parameters in the model Putler predicts for your business.
  • Plan to grow your business 10x by optimizing three factors.

Insights, education, and actionable tools. Artificial intelligence and big data.

We’re on a mission to double your sales. Using sophisticated AI algorithms and big data, Putler generates practical business suggestions. Putler becomes your data scientist and marketing assistant.

    • Weekly email reports, suggestions, and education.
    • Holiday season performance comparisons and other insights.
    • Productivity tools like emailing from within Putler, enhanced customer profiles, etc.
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  • Monetization
  • Email Marketing
  • Google Analytics
  • Reporting
  • Multi-Currency
  • Advanced Search
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