What if we could run SEO audits, check security, and publish content without leaving WordPress? That is the promise of MagicAssistant, a plugin from MagicPlugins that adds deep AI integration to our WordPress admin experience.
We took it for a first spin to see what new users can expect and how it fits real workflows for agencies, pros, and DIY site owners.
How to Get the Best Deal on MagicAssistant
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What MagicAssistant Does
MagicAssistant brings AI into our WordPress admin and frontend. It can analyze our site, write content, and even act on our behalf using WordPress features. It supports OpenAI by default, and also lists Anthropic Claude and OpenRouter in the settings. We used OpenAI for this first look.
Core use cases:
- Run SEO audits with keyword analysis and insights.
- Rephrase existing content or create new pieces.
- Perform security checks and basic debugging steps.
- Chat with an AI assistant from any page or post.
- Generate meta tags and product descriptions.
- Enable a floating chat widget for visitors or members.
MagicAssistant connects with WordPress Core. It can pull site data, generate content with context, and make changes if we give it permission.
Getting Started in the Dashboard
Setup was straightforward. We installed and activated the plugin, added the license key, and then pasted our OpenAI API key. The dashboard presents a compact overview with costs, token usage, and performance.
We liked the Quick Actions panel that lets us jump into the most common tasks. There is also dark mode, which we switched on, and a recent activity feed that helps us track interactions.
Here is a quick look at the available actions:
| Quick Action | What it does |
|---|---|
| SEO Analysis | Run an SEO overview for rankings, keywords, and performance |
| Security Scan | Analyze file permissions, headers, and potential risks |
| Write Blog Post | Generate content and publish to Posts |
| View Analytics | Track conversations, tokens, and costs |
| Generate Meta Tags | Draft titles and descriptions for posts and pages |
| Check Vulnerabilities | Look for plugin and theme issues |
| Write Product Descriptions | Draft conversion-focused product copy |
| Settings | Configure AI, permissions, chat, and more |
A nice touch is the option to load sample data. This lets us click around and see how reports look, even on a test site with limited content.
AI Assistant Settings and Modes
MagicAssistant includes a flexible AI assistant with global settings and several modes that fit different tasks.
Custom System Messages and Files
We can enable custom system messages so the AI follows our preferred guidance site-wide. For example: “You are a helpful WordPress expert who provides clear steps and code samples when needed.” We can also upload files that the AI can use for context, such as brand guidelines, product docs, or company bios.
Modes and History
There are three modes:
- Agent mode for multi-step tasks. For example, create three posts and add them to a category in one flow.
- Chat mode for direct Q&A and simple tasks.
- Content mode for focused content generation.
We can view conversation history and share links to selected chats when needed.
Advanced Controls
Agent mode has a setting for iteration limits, which controls how many reasoning cycles the AI uses per request. The plugin supports the MCP model context protocol to enable WordPress actions. Permissions are granular.
We can restrict create, update, read, and delete operations, and there are warnings around SQL read and delete options. We can also set a token limit per reply, plus how many previous messages to include. Streaming output is available as a beta option but is off by default.
SEO Tools: Analytics, Site Analysis, and Page Speed
MagicAssistant’s SEO suite includes three areas: SEO analytics, site analysis, and page speed insights. Since our test site was light on data, we loaded sample data to see the full experience.
What we saw:
- SEO Analytics shows average position, organic traffic, keyword trends, and competitor insights. We can refresh these insights and get new recommendations.
- Site Analysis reports on meta tags, schema, Open Graph data, canonical URLs, and sitemaps. It also includes an overall score with priority fixes.
- Page Speed Insights presents performance, accessibility, best practices, and SEO scores along with Core Web Vitals. There are clear explanations, areas for improvement, and concrete action plans.
This is the kind of panel we want in front of clients. It keeps us focused on fixes that matter and helps anchor discussions in data. The sample data is also helpful for sales demos and training.
Security Tools: Scores, Checks, and AI Scans
Security is another strong area. The security dashboard lays out a security score and flags critical issues. We saw examples like file permission warnings and missing HTTP security headers. It also highlighted a common risk, the default admin username. The report suggested renaming it and added guidance on why that matters.
Features we used:
- File permissions and header audits, including risk levels.
- WordPress core integrity checks.
- A vulnerability scan powered by Wordfence.
- A security checklist with clear items to work through.
We also tried the AI-backed scan. The prompt asks the assistant to check the database, active plugins, and themes for known issues, then return steps to fix them. On a free OpenAI key, we hit rate limits. That is not a fault of the plugin. For daily use, a paid API makes sense so scans and content generation can run without friction.
Checklist items we recommend prioritizing:
- Rename the default admin user if it exists.
- Lock down file permissions on sensitive paths.
- Add HTTP security headers and test them.
- Scan for vulnerable plugins and themes, then update or replace.
Content Generation: From Prompt to Published
We used the Write a Blog Post quick action to test end-to-end publishing. In agent mode, the assistant asked us a few simple questions: topic, target audience, tone, and length. For example, we used the topic WordPress product creators, set tone to professional, and chose a short length for the demo.
Before writing the full post, MagicAssistant presented a summary: SEO title, structure, subheadings, and a call to action. Then it offered to publish the post or help with meta tags and social snippets. We chose to publish. The post appeared in the Posts list and the frontend as expected.
A few tips from our run:
- Review AI content before publishing. Check dates, facts, and tone.
- Add your own examples and internal links.
- Ask for 2025 references or remove date mentions when needed.
- Save your preferred instructions in a system message to keep output consistent.
This workflow also applies to other content tasks. Meta tags, product descriptions, social snippets, and outlines are a few clicks away. For product copy, the assistant prompts for name, features, benefits, and key phrases, then writes in a conversion-focused style.
Quick steps to publish with MagicAssistant:
- Select Write a Blog Post in Quick Actions.
- Answer the prompts for topic, tone, and length.
- Review the summary and generate.
- Approve and publish, then edit as needed.
The Floating Chat Widget
The plugin includes a floating chat widget that adds an AI button to the frontend. It is on by default. Visitors can open the chat and ask questions, and the assistant can respond using site context.
We can control where the widget shows up:
- Everywhere, front and admin.
- Frontend only.
- Admin only.
- Logged-in users only.
We can also customize the colors, icons, and SVG and preview the look in real time. This is useful for member sites and customer portals. It is also a quick way to add an assistant to support common questions. If we do not want it live, we can switch it off, and the related settings clear out.
The ability to restrict access to logged-in users keeps sensitive content protected. For gated communities and support hubs, this is ideal for member sites.
Analytics, Performance, and Settings Worth Noting
MagicAssistant includes analytics for conversations, API requests, token usage, and total costs. Performance panels show response times, messages per session, cost per session, and other metrics. It is helpful to keep an eye on API spend if a team uses the assistant across multiple projects.
In General settings, we found:
- License key and dark or light mode.
- Helpful tips that we can toggle on or off.
- Complete data removal on uninstall. This is off by default. Turn it on if you want the plugin to clean up its data after removal. If you forget, you can reinstall, toggle it on, then uninstall to clean the tables.
- A tour manager to walk through features.
- Debug options for support.
In AI Configuration, we selected OpenAI, added our key, and kept the defaults for now. There are options for Anthropic Claude and OpenRouter if we prefer other models or routing. We left streaming and verbose debug off. If you plan heavy use, consider a paid API to avoid hard limits.
Why MagicAssistant Stands Out
MagicAssistant gives us an AI control center inside WordPress. It covers SEO, security, and content in one place and ties that back to our site data. The agent features and permissions make it more than a chat box. It can act with context, not just respond with text.
We only scratched the surface in our first session, and we already see where it can save time across client work.