Build Brand Awareness With a YouTube Business Channel

Did you know YouTube is the second-largest search engine, next to Google? This guide will help you start a YouTube channel for your brand to reach more customers.

Key Takeaways

• Create a YouTube Brand Account from your Google account, then add your business name to finish the setup.
• Verify your YouTube account to unlock key features and reduce posting limits.
• Add brand assets in the right sizes; use an 800 x 800 logo and a 2560 x 1440 cover image for best quality.
• Set the channel and upload defaults in YouTube Studio (keywords, country, templates for titles and descriptions, tags, category, and language).
• SEO optimize every upload with a keyword-focused title, a complete description with links and CTAs, relevant tags, and a clear thumbnail.

YouTube Business Channel Setup

1. Sign into your Google account
2. Create a Brand Account
3. Add your business name and click Create

Verify Your Account

While logged into your Google account, start the verification process and follow the instructions.

Customize Your Brand Account

1. Click on the default profile photo
2. Upload your business logo (Note: Your logo should be 800 x 800 pixels for the best quality).
3. Click on the cover image
4. Upload a cover (photo, custom illustration, etc.) for your profile. (Note: For the best quality, your cover should be 2560 x 1440 pixels.)
5. Click the plus icon at the bottom of the page
6. Click Work contact info and fill in as much information as you’re comfortable sharing publicly (Note: The more info you’re willing to share, the better).
7. Click the Hidden icon/link and set it to visible
8. Repeat steps 6-7 for Sites, adding your website, social media profiles, etc.

Customize Your Brand Channel

1. Go back to the channel selector
2. Select your newly created brand account
3. Click your account icon in the top-right of your screen
4. Click Your Channel
5. Click Customize Channel
6. Click Add Channel Art
7. Select the Your Photos tab.
8. Under Scrapbook Photos, choose the image you used for your cover in the previous steps. (Note: If your image doesn’t look good across all the devices shown, create a new version so your Cover image remains untouched.)
9. Click Select if you are happy with your image.

Configure Default Channel Settings

1. Go to YouTube Studio
2. From the left menu, select Settings
3. Select defaults
4. General > Specify your currency
5. Channel > Basic > Enter any keywords (tags) you can think of that might need to be added to your videos, as it’s always easier to remove them than to remember to add them. Also, set your country. (Note: You can always go back and edit this list as things evolve with your business.).
6. Upload Defaults > Essentials > Title > Use this setting to set up a template to know what to insert, using something like “[keyword/tag] Guide – How to [keyword/tag] using [keyword/tag]”
7. Upload Defaults > Essentials > Description > Use this setting to set up a template so you know what to insert using something like “In this #[keyword/tag] video, we show you how to [keyword/tag] using #[keyword/tag] and [keyword/tag] to [keyword/tag].” Furthermore, include links to important areas of your website, social media links, and CTAs (Calls to Action). Here’s an excellent resource on how to write descriptions.
8. Upload Defaults > Extras > Tags > You can put the same keywords/tags you used before, placing them under the Channel > Basic default settings.
9. Upload Defaults > Advanced > Choose the category and the language that best fit most of your videos.
10. Community > Defaults > Consider enabling all in this section to hold potentially inappropriate comments for review
11. Other settings > Advanced channel settings > Advertisements > Disable
12. Other settings > Advanced channel settings > Google Analytics > Add your tracking ID

YouTube Video Ideas

If you’re having trouble coming up with ideas for videos, check out RightBlogger’s YouTube Video Ideas tool and take advantage of our exclusive RightBlogger deal.

Upload Your Video

1. Within YouTube Studio, click the Upload Video icon in the upper right corner
2. Click Upload Video
3. Click Select files to upload or drag a video to the screen as directed, taking note of the Supported YouTube File Formats

SEO Optimize Your Video

Basic Info

1. Within YouTube Studio, under the Basic Info tab, add any new tags/keywords and remove any tags/keywords pulled in by the default settings that are irrelevant to this video. (Note: Tags are your keywords for the video, so include as many relevant tags as you can so search engines like Google can identify the subject.)
2. Title > Add a title for your video that includes your keywords and accurately represents what your video is about
3. Description > Add a title for your video that includes your keywords, relevant hashtags, social media links, and website links and accurately represents what your video is about
4. Tags > Add all the tags that apply to your video
5. Thumbnail > From the thumbnails that are auto-generated, choose the thumbnail that best represents your video or upload a custom thumbnail. (Note: Covered later in this guide.)
6. Playlist > Add the video to the desired playlist

Basic Info Example

For this example, let’s look at this very guide. 

Title:
Build Brand Awareness With a YouTube Business Channel

Description:
Did you know YouTube is the second-biggest search engine, next to Google? This video will teach you how to build a YouTube channel for your brand so you can start reaching even more customers.

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Advanced Settings

1. Within YouTube Studio, under the ‘Advanced Settings’ tab, fine-tune the not-so-sexy options for your video
2. Comments > I like to allow comments but hold potentially inappropriate comments for moderation
3. Category > Set an appropriate category for your video

Custom Video Thumbnails

A lot of advice suggests creating a custom thumbnail for every video. However, it’s not a rigid requirement, particularly if you’re just getting started. To start, you can simply create a custom thumbnail for each video category/topic.

Just do what’s best for your particular business while keeping your specific audience in mind. If you need help creating custom thumbnails, RightBlogger and Canva are great options.

Frequently Asked Questions About Building Brand Awareness With a YouTube Business Channel

What Is a YouTube Brand Account, and Why Should a Business Use It?

A YouTube Brand Account lets you run a channel under a business name instead of a personal profile. It also keeps your brand identity consistent across YouTube, including your channel name, logo, and public contact details.

What Image Sizes Should We Use for a YouTube Business Channel?

Use an 800 x 800 pixel logo for the profile image. Use a 2560 x 1440 pixel image for the channel cover for the best quality across devices.

Where Do We Set Default Channel Settings in YouTube Studio?

Go to YouTube Studio, then Settings, then Defaults. From there, set the currency, add channel keywords and country, and build upload templates for titles, descriptions, and tags.

What Should We Include in a YouTube Video Description for SEO?

Use a short, clear summary that includes the main keyword, relevant hashtags, and links to your site and social profiles. Add a direct call to action and keep the description consistent with what the video covers.

Do We Need a Custom Thumbnail for Every Video?

A custom thumbnail for every video helps, but it is not required when you are starting out. A practical approach is to create one strong thumbnail style per category or topic, then refine over time.