Unblock

WordPress has a powerful editor. It just needs fewer walls.

Unblock removes them—one by one—without replacing what already works.

After years of building WordPress products, the same pattern kept appearing: the block editor has the right foundation, but it falls short. You cannot freely choose the HTML element. You cannot write real CSS selectors. You cannot bind dynamic data without PHP. Every limitation pushes you toward page builders, custom blocks, or workarounds.

Unblock was born from a different perspective. Instead of fighting the editor, we built directly on its native strengths. The result is a single, flexible block that can become any element you need—structured with clean HTML, styled with full CSS, brought to life with JavaScript, and filled with real WordPress data.

It relies solely on open web standards: HTML, CSS, JavaScript, and Twig. No proprietary syntax, no hidden abstractions. That same foundation makes it natively compatible with AI—you describe what you want, and the AI generates markup, styles, and data bindings that remain fully editable inside the native editor.

Built by Loïc Blascos, creator of WP Grid Builder, Unblock extends the block editor with real power: semantic HTML for SEO and accessibility, design tokens and custom selectors for complete styling freedom, conditional logic, dynamic content from ACF, JetEngine, Meta Box, Pods, WooCommerce, and more—all without writing PHP or leaving the editor.

Performance stays lean because only the CSS and JavaScript your page actually uses are loaded. No bloat, no compromises.

Unblock is for ambitious builders, designers, and developers who want to create exactly what they envision—directly in Gutenberg, without page builder overhead or vendor lock-in.

The block editor, finally complete.