Businesses, bloggers, and organizations often rely on WordPress for their websites and Airtable for managing data. Jumping back and forth between these platforms wastes time and can lead to errors.
What if we could keep all our records tidy in Airtable and then automatically see those updates reflected on our WordPress site — no manual work required? With Air WP Sync, that’s entirely possible.
How to Get the Best Deal on Air WP Sync
InfluenceWP has an exclusive Air WP Sync deal.
Air WP Sync is a plugin that connects Airtable to WordPress, letting us manage content in the familiar, collaborative Airtable workspace while keeping WordPress up to date. We’ll walk through what Air WP Sync does, why it matters, how to install and configure it, and how it simplifies web management for projects big and small.
What Is Air WP Sync and Why Should We Care?
Air WP Sync, created by WP Connect, is a WordPress plugin that enables us to sync data from Airtable directly to WordPress. This connection is one-way: data flows from Airtable into WordPress, not the other way around. That means Airtable acts as the “source of truth” for our website content.
We can use the free tier of Airtable, but keep in mind that Airtable’s free plan limits the number of records and storage. For most blogs and business sites, that’s not much of an issue.
Scenarios Where Air WP Sync Shines
Air WP Sync is particularly effective for the following types of content:
- Story-driven blogs with many contributors maintained in Airtable
- Real estate portals with property listings updated in field offices
- Directories and job boards where new entries are added by staff or partners
- E-commerce catalogs that need regular updates, thanks to WooCommerce integration in higher plans
By managing everything in Airtable, we save time and reduce copy-paste mistakes. No more shuffling CSV files or building complicated automation chains with third-party tools.
For more details and the official plugin download, visit the Air WP Sync product page on WP Connect.
Who Makes Air WP Sync? Meet WP Connect and Their Plugin Universe
WP Connect is the development team behind Air WP Sync. They’re also partners with InfluenceWP, a resource for WordPress professionals, and they’ve built a lineup of tools to make web management easier.
WP Connect at a Glance
- Active Plugin Development: New features roll out often, though we noticed their changelogs could benefit from dates for better transparency.
- Training Resources: Tutorials, well-organized documentation, and articles help users get started fast.
- Support Channels: Chat support is available right inside the plugin dashboard, with an easy-to-find contact form for more in-depth help.
WP Connect Plugin Lineup:
- Air WP Sync for Airtable-to-WordPress
- Airtable Sync for WooCommerce (product data import)
- Notion to WordPress
- TimeTonic to WordPress (for advanced data needs)
All their tools strive to bridge modern, no-code data solutions with WordPress.
Installing and Setting Up Air WP Sync
Getting Air WP Sync up and running takes just a few steps. Here’s how we do it from scratch:
1. Install the Plugin in WordPress
- Download Air WP Sync from WP Connect’s site (or search in the plugins directory if available).
- In WordPress, go to Plugins > Add New and upload the plugin file.
- Activate the plugin.
2. Activate with Your License Key
- Visit Settings > Air WP Sync.
- Paste in your license key (sent by email after signup or visible in your WP Connect account dashboard).
3. Create a New Connection
- Click “Add New” on the Air WP Sync dashboard.
- Give the connection a clear name that matches your content area, such as Authors List or Property Listings.
4. Generate an Airtable Access Token
We’ll need a personal access token from Airtable with two specific permissions:
- data.records:read (to read our data)
- schema.bases:read (to view our base structure)
Best Practice: Name your token uniquely (e.g., authors-website) so if you ever need to revoke or rotate it, you’ll know which connection it affects.
Here’s how:
- Log in to Airtable, and open your account settings.
- Click Create a personal access token.
- Grant access to the relevant workspace and base.
- Select the scopes: data.records:read and schema.bases:read.
- Name your token and click create.
- Copy the token and keep it secure.
5. Plug the Token Into Air WP Sync
- Paste your new Airtable token into the connection setup in WordPress.
- Wait as the plugin fetches your available bases, tables, and views from Airtable.
- Select your target table and default view.
6. Choosing Import Type and Roles
- You can import data as WordPress posts, users, or (with a premium tier) custom post types.
- For user import, set a default role (like Author). If your Airtable data includes role info, you can also map it.
Tip: Air WP Sync recommends creating your full data structure and fields in Airtable first. This avoids sync issues, especially before their upcoming caching improvements roll out.
Designing an Airtable Base for WordPress Users
Let’s walk through setting up an Airtable base to import WordPress users. The same process works for other content types if you adjust the fields.
Sample Airtable Fields:
| Column | Field Type | Description |
|---|---|---|
| Username | Single line text | Unique for each user |
| First name | Single line text | User’s given name |
| Last name | Single line text | User’s surname |
| Used for WordPress login | ||
| Role | Single select | (e.g., Author, Subscriber, etc.) |
Fill in a few records manually, or paste in lists from other sources. While Airtable doesn’t offer Excel-style auto-incrementing, it’s easy to duplicate and edit rows for small batches.
Important note: Airtable becomes our single source of truth. All changes, additions, and deletions should happen here, not in WordPress.
Mapping Airtable Fields to WordPress and Setting Sync Strategy
Back in Air WP Sync, it’s time to map our Airtable fields to WordPress. This ensures, for instance, our “First name” in Airtable lands in the right spot in WordPress.
How To Map Fields:
- Click “Add Field” in the plugin’s mapping section.
- Match each Airtable column to its WordPress target field (e.g., Username -> Username, First name -> First name, etc.).
- If you skip the “Role” field in mapping, the default role will be assigned automatically.
Choosing a Sync Strategy
Air WP Sync offers several sync approaches:
- Add only: New records from Airtable become new entries in WordPress, with no updates or deletions.
- Add and update: New entries are added, and changes to existing records update corresponding WordPress content.
- Add, update, and delete: Full mirror mode. When a record is deleted in Airtable, the corresponding record in WordPress is also removed.
Choose the right balance for your use case. For directories or membership sites where accuracy matters, “add, update, and delete” works well.
Scheduling or Manually Triggering Sync
- Choose manual sync for on-demand updates (great while testing).
- Enable recurring syncs based on a schedule (daily, hourly, etc.).
- Use webhooks for near-instant updates as soon as Airtable data changes.
Flexible sync keeps your WordPress site fresh without constant intervention.
Syncing and Checking Results in WordPress
Let’s put it all to the test:
- Save and publish your Air WP Sync connection.
- Trigger a manual sync.
- Jump to the Users section in WordPress admin.
- Confirm new users have appeared, with the correct roles, names, and emails.
If you chose to send user notifications, WordPress should email users their account info. In our test, we didn’t receive an email, even after checking spam and other folders. We’re following up with WP Connect support to confirm if there’s a missed step or if this feature is changing.
Troubleshooting tip: If expected notification emails don’t arrive, double-check:
- The email address is correct
- SMTP settings in WordPress are configured (some hosts block default PHP mail)
- Check with plugin support for updates on this feature
Why We Love This Workflow: Automation and Collaboration Gains
Air WP Sync offers several clear benefits:
- We manage all our content in Airtable; there’s no need to log into WordPress constantly.
- Bulk create or update users, listings, blog posts, or products.
- Reduce chances of human error from importing CSVs or copy-pasting.
- Enjoy collaborative, real-time editing in Airtable — perfect for distributed teams.
Recurring syncs keep our WordPress data aligned with changes in Airtable, meaning our website is always up to date.
Popular use cases for Air WP Sync:
- Community blogs managed by multiple writers
- Event directories updated by staff across departments
- School or club membership sites managed centrally in Airtable
- Real estate or job listing portals with field office staff inputting listings
If we live in Airtable but publish on WordPress, it’s the ideal solution.
Resources, Documentation, and How to Get Air WP Sync
To read more or get started:
- Visit WP Connect’s Air WP Sync product page for the full feature set and documentation.
- Browse the detailed tutorials and knowledge base at WP Connect for setup guides, advanced configuration, and troubleshooting.
We can also explore other WP Connect synchronizers for WooCommerce, Notion, and TimeTonic if our projects use those platforms.
Final Thoughts
Air WP Sync bridges the gap between Airtable and WordPress, making content management faster, cleaner, and less prone to errors. We can quickly set it up, map data fields, and choose a sync schedule that works for our workflow. Whether we’re running a magazine, maintaining product catalogs, or managing user directories, we can now do it all in one place with fewer headaches.
With flexible sync strategies, a user-first approach, and a growing plugin ecosystem, WP Connect makes WordPress content management smarter. We’ll keep an eye on future improvements — especially around caching and notifications — but right now, Air WP Sync is a must-try for any WordPress site owner who wants streamlined, reliable data control.
Ready to simplify your workflow? Get started with Air WP Sync and see how much time you’ll save.
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